The USPTO is a wonderful place to see what innovation the world has to offer. Filed in Jamaica (as usual) on June 4, 2015, and in the USA on November 30, 2015, a Trademark application for an App Icon reveals that Apple has a new app coming down the pipes, although its purpose slightly nebulous.
A vague description of the app reads: “Providing online non-downloadable software used to create, prepare, format, update, publish, deliver, manage, and promote content for viewing on mobile devices and computers; support and consultation services for developing computer applications and providing computer software information online relating to the creation, preparation, formatting, updating, publication, delivery, management, and promotion of content for viewing on mobile devices and computers; providing online non-downloadable software used in connection with online advertising, advertising campaign management, market research, and monitoring readership, user engagement, advertising exposure, and consumer response; support and consultation services for developing computer applications and providing computer software information online relating to online advertising, advertising campaign management, market research, and monitoring readership, user engagement, advertising exposure, and consumer response”
What could this app do? Not sure, but my best guess is that it is a blogging platform. We’ll see if the next Apple OS will offer more clues as to this new app.
