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Flipboard’s App Icon Trademark omits color shading

By Vlad Shvartsman · Comments (0) · Saturday, December 10th, 2011

Flipboard filed for a Trademark of its App Icon (see above), Serial No. 85191330 exactly a year ago tomorrow. According to the file’s history, after an uneventful prosecution the application was Published at the end of October.

The curious thing about this TM application is that Flipboard did not use progressive color shading as they have on their App Icon. The shading simulates pixels in the right part of the F, and creates a branding image exclusive to Flipboard.

Suppose now that a competitor brings out a game where you fly a B2 stealth bomber, which looks like this:

and the App’s Icon looks like this:

Would Flipboard be able to stop them? Would your answer be the same if the picture was of a little spaceship, and the App were for a children’s current events review?

 

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